Google’s Renewable Goal

Google wants to be completely powered by renewable energy by 2025.

Such a transformation would be a major accomplishment for the entire connected globe. Just imagine the sort of visibility renewable energy would gain if one of the most outwardly successful businesses was completely run in an environmentally sustainable way.

Even though renewable energy growth in the U.S. is steady, it still has a long way to go. In order to realize their dream, Google has turned its attention beyond the American shores and is looking towards Taiwan.

dave-pflieger-google-chrome-1326908_960_720Less than a week ago, the tech behemoth announced its intention to provide a (still undisclosed) amount of seed funding to Center for Resource Solutions. CRS is a nonprofit that brings sustainable energy to market. With Google’s funding, they hope to tap into the Taiwanese market, which is significant for at least two reasons. First, Google already has a data center there. If they want to see how they can grow a fully sustainable location first, there no better place to choose than one in a smaller market. Secondly, renewable energy in Taiwan is monopolized by a company called Taipower. Another company could bring some much needed competition to the sector, and the implications that follow are massive.

Right now, the presence of a singular company makes it hard to purchase energy in large quantities; it’s logistically not an option for a company to turn completely away from fossil fuels. But Google’s announcement couldn’t have come at a better time. The Taiwanese political landscape is changing, and a party that has made renewable energy one of it’s planks has just taken control of the nation’s governing body.

CRS’s inclusion in the market will allow for more transparency between consumer and provider, and it is expected that will lead to more companies besides Google being willing to spend on renewable energy.